West Coast Moments was an award-winning entry for Shaftebury’s Golden Shaft Contest to create a 30-second commercial capturing the fun and casual essence of the brand. All concept development, directing, shooting and editing were shared between Van Eyk Olivier (breakfreeproductions.com) and myself.

The commercial won 3rd Place overall out of 111 entries and was a crowd favorite at the awards screening. And we won one of those gameshow-sized giant foamboard cheques. If you ever wondered, they make for an awkward bank visit.